Mail.EN will launch its video service similar to YouTube in 2020

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Mail.ru Group announced plans to launch a video hosting servicethat will work for example YouTube. The launch could occur in 2020, said CEO of Internet holding Boris Dobrodeyev.

It is expected that the new service will build a personalized feed of videos for each user based on his interests. However, as noted Dobrodeyev, the platform will be made “in his own way”. Read more →

YouTube will remove videos with hidden threats and insults

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YouTube has changed the rules of publishing video. The platform promised to remove the content that contains or implies a hidden threat. In addition, restrictions on the use of degrading vocabulary.

“We will not allow the content maliciously insulting someone on the basis of belonging to a particular race, gender or sexual orientation,” said Vice President of YouTube Matt Halprin. Read more →

Ministry of communications: advertising on 10-15 billion ₽ went from TV to bloggers

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Yuri Dude with an annual income of $1.2 million takes the second place in the ranking of the most successful bloggers in Russia according to Forbes

Deputy Minister for digital development, communications and mass communications Alexei Volin announced the amount, which earned the Russian bloggers in 2019. According to him, it is about 10-15 billion rubles. Approximately the same amount has decreased the budgets of the Russian TV channels.

Experts say that the Russian market will not be able to feed so many channels and in such a bloated form in which they exist today: “the Model in which the TV market was built on the advertising model, that is, the content and any air is removed at the expense of the money collected via the advertising model, from our point of view, rooted in the past. The TV market in the future will not be the amount of money that you want not only social and political channels, but most of the channels that do work in this area”, — believes CEO of Mediascope Ruslan Tagiev.
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YouTube removes age restriction to the rollers with the violence in video games

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Since 2 December, YouTube began to distinguish between real violence and violence on the script or imitation — for example, in video games or scenes from movies. This will allow authors of such video games like Call of Duty and Gears of War, to avoid age restrictions.

“We know that there is a difference between violence in the real world and violence in the scenario or simulation. We want to ensure that we consistently applied our policy in relation to violence or graphic content,” reads the blog post Google support.
Now content with the violence found in video games, “would be treated the same as other types of video”, – stated in the message. This means that future download videos with scenes of violence from movies or games can to avoid age restrictions. The platform’s policy in relation to the real violence — for example, video in street demonstrations — will remain unchanged. In addition, the video created solely for the demonstration of violence, will also get a high age rating.

“We can still limit the age rating of video games, if the violence is in the center of their attention. If the video contains many graphic scenes such as dismemberment, decapitation, displaying human corpses with severe injuries, it may be limited by age, while a small amount of graphic content can be approved,” pointing to Google.

Despite the fact that the adopted amendments will help the makers of video games to avoid restrictions, the innovation does not affect the rules for advertisers. That is, the video with unreasonable violence in video games will continue to remain without ads.

YouTube announced upcoming changes at the end of November. Heads of service have taken this decision due to numerous complaints youtubers to demonetization. In recent years, on the videos, which could be regarded as childish or cruel (for example, stunts or challenges), almost no advertizing. Team YouTube went looking for advertisers who may be interested in having their ads shown before the video.

“We are working to find advertisers who are interested in a more “spicy” content. This can be, for example, marketers who wish to promote movies rated R, so we can offer them a video, the content of which corresponds to their advertising,” wrote YouTube CEO Susan Wojcicki in an open letter to the authors.

Earlier it became known about changes in the user agreement of YouTube. According to them, from December 10, YouTube may block the account if it considers that the provision of access to the service no longer has a “commercial sense.” The same rule will work for Russian users.